(I don’t mean extending the Green Line to its original terminal, to provide more transportation options in Woodlawn.)

Maps have been used to devalue neighborhoods and to excuse disinvestment. There should be maps, and narratives, to “greenline” – raise up – Chicago neighborhoods.

The Home Owners’ Loan Corporation “residential lending security” maps marked areas based on prejudicial characteristics and some objective traits of neighborhoods to assess the home mortgage lending risk. (View the Cook County maps.) The red and yellow areas have suffered almost continuously since the 1930s, and it could be based on the marking of these neighborhoods as red or yellow (there is some debate about the maps’ real effects).

The Home Owners’ Loan Corporation and its local consultants (brokers and appraisers, mostly) outlined areas and labeled them according to objective and subjective & prejudicial criteria in the 1930s. Each area is accompanied by a data sheet and narrative description. The image is a screenshot of the maps as hosted and presented on Chicago Cityscape.

The idea of “greenlining”

I might be thinking myopically, but what would happen if we marked *every* neighborhood in green, and talked about their strengths, and any historical and current disinvestment – actions that contribute to people’s distressed conditions today?

One aspect of this is a form of affirmative marketing – advertising yourself, telling your own story, in a more positive way than others have heard about you in the past.

In 1940, one area on the Far West Side of Chicago, in the Austin community area, was described as “Definitely Declining”, a “C” grade, like this:

This area is bounded on the north by Lake St., on the south by Columbus Park, and on the west by the neighboring village of Oak Park. The terrain is flat and the area is about 100% built up. There is heavy traffic along Lake St., Washington Blvd. Madison St., Austin Ave. (the western boundary) and Central Ave. (the eastern boundary).

High schools, grammar schools, and churches are convenient. Residents shop at fine shopping center in Oak Park. There are also numerouss small stores along Lake St., and along Madison St. There are many large apartment buildings along the boulevards above mentioned, and these are largely occupied by Hebrew tenants. As a whole the area would probably be 20-25% Jewish.

Some of this migration is coming from Lawndale and from the southwest side of Chicago. Land values are quite high due to the fact that the area is zoned for apartment buildings. This penalizes single family occupancy because of high taxes based on exclusive land values, which are from $60-80 a front foot, altho one authority estimates them at $100 a front foot. An example of this is shown where HOLC had a house on Mason St. exposed for sale over a (over) period of two years at prices beginning at $6,000 and going down to $4,500. it was finally sold for $3,800. The land alone is taxed based on a valuation exceeding that amount. This area is favored by good transportation and by proximity to a good Catholic Church and parochial school.

There are a few scattered two flats in which units rent for about $55. Columbus Park on the south affords exceptional recreational advantages. The Hawthorne Building & Loan, Bell Savings Building & Loan, and Prairie State Bank have loaned in this area, without the FHA insurance provision. The amounts are stated to be up to 50% and in some cases 60%, of current appraisals.

Age, slow infiltration, and rather indifferent maintenance have been considered in grading this area “C”.

Infiltration is a coded reference to people of color, and Jews.

My questions about how to “greenline” a neighborhood

  1. How would you describe this part of Austin today to stand up for the neighborhood and its residents, the actions taken against them over decades, and work to repair these?
  2. How do you change the mindset of investors (both small and large, local and far) to see the advantages in every neighborhood rather than rely on money metrics?
  3. What other kinds of data can investors use in their pro formas to find the positive outlook?
  4. What would these areas look like today if they received the same level of investment (per square mile, per student, per resident, per road mile) as green and blue areas? How great was the level of disinvestment from 1940-2018?

In the midst of writing this, Paola Aguirre pointed me to another kind of greenlining that’s been proposed in St. Louis. A new anti-segregation report from For the Sake of All recommended a “Greenlining Fund” that would pay to cover the gap between what the bank is appraising a house for and what the sales price is for a house, so that more renters and Black families can buy a house in their neighborhoods.

That “greenlining” is a more direct response to the outcome of redlining: It was harder to get a mortgage in a red area. My idea of greenlining is to come up with ways to say to convince people who have a hard time believing there are qualities worth investing in that there they are people and places worth investing in.

The Digital Scholarship Lab at the University of Richmond digitized the HOLC maps and published them on their Mapping Inequality website as well as provided the GIS data under a Creative Commons license.