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Street safety is also a user issue

December 17, 2009 / / 0 Comments

Street safety is based in part on the right infrastructure design, but also user behavior.

Keep off the tracks. Sometimes a train seems to appear out of nowhere (this seems to be especially true for motorists). I hope Operation Lifesaver is still being taught in schools. I remember someone coming to my school to talk about train safety.

I think trains to many Americans are still a new concept. To best understand what I mean, read the newspaper articles in the two months following any new light rail opening in the United States. There’s a collision every week. Unlike Europe, we ripped out all of our streetcars, light rail, and trams, and we’re still in the beginning stages of returning to rail.

Bicycling and buses: Their large size and unwieldy maneuvering can make it harder to predict movements. Don’t play leapfrog and wait for the bus operator to make the first move (video) – the second move is now yours and safer.

Recognize stop bars, crosswalks, signals. The stop bar isn’t at the bicyclist’s position for a very good reason.

Response to “Stick To Your Strengths”

December 15, 2009 / / 0 Comments

Response to “Stick To Your Strengths” on Creo Quality’s blog. Creo Quality assists life sciences organizations in, among other areas, product development.

Have you bought a candy bar recently? Let’s just look at Reese’s as an example. It used to be you had one choice: Reese’s peanut butter cups. Now they have several variations of peanut butter cups. They also have several other choices.

And what about soft drinks? How many varieties of Mountain Dew are there?

Why have these brands done this? They offer so many choices and seem to be straying from their strengths. It confuses me.

…Companies should stick to their strengths. Companies should have focus. Companies should try to deliver their products / services better than anyone else. Quit diluting your brand.

I think the answer is quite simple: Companies want to grow. Make more money. So one route is to make new products, and then see if it works. A “strength” wasn’t known as such until it was designed, introduced, marketed, and evaluated.

The McDonald’s Big Mac wasn’t always the most popular burger (or “strongest” sales leader) – it didn’t come out out 1967 and the first McDonald’s opened in 1940 (the corporation started 1955). Would you consider adding coffee or McCafé diluting the brand? McDonald’s is trying out new products. For all we know, Starbucks’ popularity could decline and coffee will be recognized as the fast food company’s second strength, behind cheap hamburgers.

I think brand dilution arises when companies don’t fully test their products before their release, or they don’t follow good marketing strategies. The brand isn’t diluted because they introduced new products. The failure of New Coke could have been averted if Coca Cola either A) paid closer attention to the results of the focus groups, or B) released New Coke as an additional product in the lineup. But Coca Cola has so many other “strengths” because it decided to stray from its main product line.

A different Coca Cola product tells an extremely different story: Fanta, the fruit-flavored soft drink. It was invented to deal with sales complications because of World War II and Nazi Germany. You can buy Fanta now in tens of flavors in almost 200 countries.

My advice: Companies should innovate and evaluate. The act of selling curly fries won’t weaken your good name.

There’s a connection to cities in all of this. Cities can’t always “stick to their strengths.” This year, Chicago lost two major conventions to Las Vegas and Orlando. Hosting conventions is still a strength of Chicago, Illinois, but it’s even more so true of Las Vegas, Nevada, and Orlando, Florida. If the Chicago tourism, special events, and marketing arms decided to stick with conventions, it may have never attempted a bid for the summer Olympics. Smaller cities who decide to increase incoming, regional tourism might create a restaurant district centered around their passenger train station. Detroit stuck with the automobile and look at it now.

Annual trip to Phoenix, Mesa, Tempe

December 15, 2009 / / 0 Comments

I have lots of family who live in the Phoenix Valley in southern Arizona. I take a trip out there annually to visit, usually around Thanksgiving or Christmas. I’ll be leaving in a week and I haven’t yet planned what I’m going to do. Neither of my siblings will be coming at the same time (odd), so I’m going to have a lot of me time. I know the Phoenix area has had some of the worst foreclosures and job losses in the country, and maybe I can try to find visual, apparent indications of this (not sure how, though).

I’ll have a car, a bike, or a light rail train!

So far, I’m thinking of these things:

  • Photoshoot of the construction of the new Bombardier People Mover at the PHX SkyHarbor airport. When the light rail opened last year in December (see my photos), the connection between the Valley Metro station at Washington and 44th and the northern terminal of the people mover was this disconnected, unadorned viaduct. I hear construction has progressed at a steady rate on the $1 billion, 1 mile system (keep in mind that the entire light rail system of 20 miles cost $1.4 billion to construct).
  • Visit the Phoenix Trolley Museum. I found this just now through someone’s Flickr photostream next to a photo of the people mover construction area. I’ve never heard of the place, and I don’t know anything about it right now, but it has at least one train, so why not go!
  • Visit Tucson! I’ve heard that the University of Arizona, Tucson campus, is very bike friendly (my former coworker, Christy, studied there). The Tucson Bike Lawyer keeps everyone apprised of the local comings and goings. The city is a 2.5 hour drive so I can easily handle it by myself in a day (or perhaps my dad or one of my cousins would come with). I don’t know what there is to do, but I get a lot of joy from walking and taking photos.
  • Lastly, I’m thinking of visiting Los Angeles. I’ve never been to L.A. and I want to go to test ride a bike I’ve recently started researching. I still have a big soft spot for Dutch bicycles, but the Yuba Mundo has caught my eye as a bike that can handle just as much cargo, costs less, and I can customize it with many Dutch bike attributes (like internal gearing, brakes, and dynamo-powered lighting). A Chinatown bus is $60 roundtrip, but the duration is 6 hours. Also, Amtrak no longer serves Phoenix but does stop in “nearby” Maricopa (not the county).

If you live around here and want to show me something neat, I am interested.

Whose light rail train do you prefer?

December 14, 2009 / / 0 Comments

In just one year, I’ve traveled to the grand opening for the Phoenix Valley’s (Arizona) first light rail line, visited the light rail lines in Salt Lake City, Utah, (opened before the 2002 Winter Olympics), and took the Megabus to Minneapolis, Minnesota, to check out the Hiawatha light rail. My devotion to monorail is unphased, but in the United States we build monorail lines at a rate of one per decade. To get my train fix, I ride light rail trains around the country. Each of the systems I mentioned uses rolling stock from different manufacturers.

Here you get to pick the best looking cars:

Kinki-Sharyo, a manufacturer from Japan. LF LRV (low floor light rail vehicle).

A Valley Metro train waiting at the Roosevelt/Central Avenue station in Phoenix, Arizona, on December 28, 2009, for the grand opening festivities. Kinki-Shary makes many commuter and shinkansen trains for Japan.

Bombardier, a Canadian builder. Flexity Swift car.

The Metro Transit Hiawatha line (route 55) travels northbound along the Hiawatha corridor multi-use path, approaching 24th Street in Minneapolis, Minnesota.

Siemens, a German company. SD-100 or SD-160 car.

UTA’s TRAX light rail in the Salt Lake City valley operates trains from the Canadian-originated Urban Transportation Development Corporation (now part of Bombardier) and Siemens SD-100 series trains. The UTDC trains have butterfly doors (like some cars on the Chicago Transit Authority’s Blue Line); an example from TRAX.

Bike parking news for Chicago and NYC

December 14, 2009 / / 0 Comments

First, let’s talk about Chicago’s bike parking news.

The Chicago Bicycle Parking Program, in August 2008, launched a web application that “does three things” (straight from the website) for Chicago residents: allows them to request a new bike rack; allows them to track their request; allows them to find existing and requested bike parking locations.* We call it the “Public Interface” in the office.

In the past three weeks, our “bike parking locator” was featured on:

  • Chicago Reader
  • Cyclelicious
  • GapersBlock (via Chicago Reader)
  • RedEye – “How much bike parking is in your ‘hood?” – This piece excited me the most. It was printed and distributed to thousands of Chicagoans on Friday, December 11, 2009! The article included a map based on the data that anyone can download from the Public Interface’s advanced search page.

Scan of article printed in the 12/11/09 publication of the RedEye, a Chicago Tribune tabloid-style newspaper.

Screenshot of the Advanced Search page in the Bike Parking Public Interface web application.

Now let’s move on to the news in New York City. The Bicycle Access to Office Buildings Law went into effect on December 11, 2009. Briefly, the law says buildings with at least one freight elevator and without listed exceptions must create a “bicycle access plan” for residents/tenants upon request. For interested tenants of building owners and managers, the NYC Department of Transportation’s “Bikes in Buildings” website is the first stop. It describes the process and offers tenants and building owners and managers an automatic request generator or plan builder. This also helps the NYC DOT track requests and deal with exception requests. In the spirit of President Obama’s desire for government openness and the Office of Management and Budget’s recently released “Open Government Direction,” I hope NYC DOT publishes the information it holds.

Streetsblog has posted a roundup of its previous articles leading up to the bill’s passing in July 2009.

*Disclaimer: I coded the web application. My boss was also involved, mainly in directing how it should function and what it should say (he’s way better at copywriting than I am). I also got help from someone who’s blind to test the accessibility of the website.